Top Hotel Companies in 2025

Hotels rarely buy impulsively. Most decisions stem from measurable operational needs occupancy optimization, guest experience, or cost control. Decision-makers want proof of ROI. They evaluate whether a solution reduces manual work, improves guest satisfaction, or integrates smoothly with PMS and CRM systems. Procurement teams look for demos, pilot results, and testimonials from similar-sized properties. Budget cycles are rigid, with tech purchases tied to seasonal forecasts.

Signals appear when hotels post about "revamping booking systems" or "enhancing digital check-in." Vendors who notice these early can personalize outreach around timing and readiness.

Outreach cues:

• Engage after RFP or vendor shortlisting posts.
• Tailor outreach around occupancy or review-based goals.
• Reference integration ease with major PMS systems.

Takeaway: Hotels buy only when efficiency clearly connects to guest experience.

Unlike other sectors, hotel purchasing involves multiple layers operations, finance, IT, and brand management. A general manager might initiate, but approval typically flows through corporate procurement or ownership groups. Vendors that simplify internal alignment tend to win faster. Presentations that map benefits for each department efficiency for operations, reporting clarity for finance, better UX for guests accelerate adoption.

Watch for leadership reshuffles or new management contracts; both trigger vendor reassessments. Engagement often begins quietly through benchmarking surveys or software comparison posts.

Outreach cues:

• Spot new openings or rebranding announcements.
• Engage department heads with parallel pain-point framing.
• Use case studies that appeal to cross-functional impact.

Takeaway: Consensus buying defines hotel procurement cycles.

Intent peaks around renovation cycles, budget resets (often Q1 or Q3), and after leadership transitions. Expansion announcements or sustainability programs also indicate openness to new vendors. Hotels signal intent through LinkedIn posts about "smart room tech," "automation," or "guest analytics." Those updates mark readiness to evaluate solutions that align with new brand standards.

Smart timing beats volume outreach. Hotels expect tailored context not cold scripts. When a regional director or procurement head comments on "innovation" or "guest personalization," it's often an early buying signal.

Outreach cues:

• Track funding news or new franchise deals.
• Engage when renovation or expansion content spikes.
• Reference recent operational goals or ESG commitments.

Takeaway: Timing defines success in hotel outreach.

Hotels quantify value through occupancy rates, RevPAR (Revenue per Available Room), guest satisfaction (NPS or reviews), and operational efficiency. Any solution promising gains in these metrics gets attention. Procurement and owners analyze cost-per-room improvements and implementation time. Vendors must show measurable outcomes within one or two quarters.

Visual dashboards and quick integration pilots outperform lengthy proposals. Corporate hotel groups favor solutions that fit chain-wide templates; independents prefer flexible pricing.

Outreach cues:

• Align demos to occupancy or RevPAR impact.
• Emphasize "plug-and-play" integration.
• Reference testimonial data within first 90 days of adoption.

Takeaway: Hotel buyers trust data-backed simplicity.

Brand-managed hotels follow standardized buying protocols. Vendor selection aligns with brand-approved lists, leaving less room for deviation. Independents, however, have more autonomy but smaller budgets. Franchises rely on both they must meet brand compliance while negotiating local flexibility. Understanding this structure helps tailor pitch angles.

Monitoring franchise development posts, owner announcements, or "brand partnership renewals" provides entry points. Most vendors win by starting small one property, one pilot then scaling through network referrals.

Outreach cues:

• Engage through brand-standard updates.
• Offer pilot-based pricing for independent groups.
• Map brand hierarchy before reaching procurement.

Takeaway: Franchise layers shape every buying decision.

Hotels stay with vendors that minimize disruption. Implementation pain can kill renewals faster than performance issues. Post-purchase, hotel teams expect responsiveness and seamless service. Renewals depend on uptime, ease of support, and measurable guest impact. Vendors who proactively share performance metrics and roadmap updates earn long-term loyalty.

Hotels appreciate vendors who "stay visible" after go-live not just at renewal time. They value continuity. LinkedIn activity like "renewed partnership" posts often reveals retention opportunities or account expansion chances.

Outreach cues:

• Track renewal-period engagement.
• Share updates that reinforce ROI visibility.
• Keep engagement ongoing beyond onboarding.

Takeaway: Retention equals trust built quietly over quarters.