How to Track Brand Mentions on Linkedin [using AI]

Most people think about LinkedIn as a place to post.

But there’s another layer that’s often overlooked: Brand Mentions

When someone types your name, your brand, or your company into LinkedIn’s search bar, maybe they’ve heard or saw your product and they are looking for information and reviews.

But here’s how LinkedIn will process their request:

They see content from people in their 1st-degree network.
Then, they see 2nd-degree connections.
Finally, LinkedIn ranks everything else based on relevance.

So the real question is: “when people search for your brand, are you showing up?”

If you’re not tracking brand mentions, then you’ll miss out on conversations that shape your reputation and opportunities to engage in real time.

That’s where AI-driven LinkedIn Brand Mention tracking can save you.

Problem: LinkedIn doesn’t give you a great way to track these Brand mentions by itself. That’s why tools like OutXAI exist they do the heavy lifting, tracking conversations, spotting trends, and helping you jump into the right discussions at the right time.

So in this guide, I’ll walk you through exactly

How LinkedIn Brand mentions tracking works
How to set it up on OutXAI
How you can use it to attract leads, build authority, and grow like crazy.

🚀 Learn it in minutes

How to track LinkedIn Brand mentions on LinkedIn?

There are two ways to actually track brand mentions in on LinkedIn:

Manual Tracking
Automated Tracking using tools like OutXAI

Manual Tracking

As the name itself suggest that you have to constantly check notifications or manually type your brand name or hashtag into the search bar to find the desired mentions.

If someone tags your brand into their post you’ll receive a notification from LinkedIn in your mentions tab.

But Manual Tracking have its own drawbacks:

You have to manually go to LinkedIn find what’s trending and analyze the trend all by yourself which will take you around 3-4 days maybe and 1-2 days to devise a strategy and when the next weeks comes in the trend shifts to something different which equals to reduced productivity

Moreover, LinkedIn does not offer any additional features to analyze the trends.

Automated Tracking

This is where things get interesting.

Instead of spending hours manually searching for your brand, automated tracking tools do the heavy lifting.

Tools like OutXAI use AI to:

Continuously scan LinkedIn for brand mentions, hashtags, and keywords.
Identify posts, comments, where your brand appears.
Deliver real-time alerts so you can respond before the conversation moves on.

The benefits?

Speed: What used to take days can now happen instantly.
Insights: You don’t just see mentions you see trends, engagement levels, and sentiment.
Strategy: Instead of reacting late, you can shape the conversation while it’s still happening.

AI Brand Mentions Monitoring on Linkedin that Never Sleeps

OutXAI isn't trying to be everything for everyone. It's laser-focused on LinkedIn and that's its superpower.

Unlike general social listening tools that spread themselves thin across platforms, OutXAI delivers deep LinkedIn functionality while staying firmly within LinkedIn's terms of service.

The key features include:

Keyword tracking across LinkedIn's ecosystem
Profile monitoring for specific individuals or companies
Automated message sequences (that don't feel robotic)
Chrome extension for seamless workflow integration
Data extraction capabilities for deeper analysis

How the Tracking Engine for OutXAI Works (Behind the Scenes)

Let's get a bit technical for a moment. I promise it's worth it.

OutXAI's tracking engine isn't just searching for exact matches. It's smarter than that.

Partial vs. Exact Matches

The system uses Field-type logic to understand context. This means when you track "sales automation," it can also catch "automating sales processes" or "sales process automation."

But wait there's more! The engine understands word proximity, so phrases where your keywords appear close together (even if not exact) still get captured.

Negative Keyword Filters

Tired of seeing irrelevant content? Same.

OutXAI lets you set negative keywords to filter out noise. Tracking "AI" but getting swamped with cryptocurrency posts? Just add "crypto" and "blockchain" as negative filters. No thanks to spammy X.

Fetch Frequency & Digest Options

Choose how often the system checks for new mentions:

Real-time alerts for urgent keywords
Hourly digests for important but non-critical tracking
Daily summaries for general market intelligence

Your time is valuable. Get the data on your schedule, not the algorithm's.

Step-by-Step Setup of LinkedIn Keyword Tracking in Outx.ai

Here’s how to get started with LinkedIn keyword tracking:

1. Create Your Watchlist

When you open your Outx.ai dashboard, click the + New button to create a fresh watchlist.

“Click on +New to start creating your watchlist.”

2. Select Tracking Type

Outx.ai supports three tracking types:

Keyword Tracking (for Brand mentions, job postings, career updates, etc.)
People Tracking (for tracking engagement on profiles)
Company Tracking (for monitoring company news)

For this guide, choose Keyword Tracking to monitor Brand mentions in LinkedIn posts.

“Select Keyword Tracking to monitor posts with your chosen keywords.”

3. Configure Your Keywords

When you click New Watchlist, you’ll see the first screen asking for:

Watchlist Name: Give it a clear, descriptive name, for example: “Remote_Jobs_India*”*
Description (optional): Add details to remind you or your team later
Keywords: Enter general keywords to monitor (partial match supported)
Required Keywords: Words that must appear in the post
Excluded Keywords: Filter out posts with unwanted topics
Add Keyword: You can add multiple keywords and track them together

“Provide the basic information and keywords for your OutXAI watchlist.”

Click Next to continue.

4. Add Labels for Organization

In this step, you’ll set up labels to help categorize and filter your tracked content later.

Label name: Give it a category name, for example:

Remote Hiring
Label description: Briefly explain what the label represents, e.g.

Posts about hiring for permanent remote roles
You can add multiple labels to organize data across projects

This is valuable for future data segmentation, exporting, or report-building.

“Create labels to organize your keyword tracking efforts.”

Click Next to proceed.

5. Set Visibility and Notification Preferences

Here, you define how Outx.ai will monitor and notify you:

Visibility: Private or Public (usually Private)
How often should we check for new posts?: Choose frequency (for example, every 12 hours)
How often would you like to receive notifications?: Choose daily digest, weekly, or real-time

This allows you to balance between fresh data and notification overload.

“Set your watchlist visibility and notification preferences.”

Click Next to advance.

6. Confirm & Create

Finally, you will see a confirmation screen summarizing everything you’ve configured:

Watchlist name
Keywords
Labels
Frequency settings

If all details look correct, click Create Watchlist to start tracking your keywords on LinkedIn. Outx.ai will now monitor posts based on the keywords and preferences you’ve entered.

“Confirm and launch your LinkedIn keyword watchlist.”

When you’re happy, click Create Watchlist, and you’re done!

Best Practice Cheat Sheet

Let's level up your Tracking game with some insider tactics.

Keep it Niche

Avoid broad terms like "data" or "marketing" unless you add qualifiers. You'll drown in results.

Instead, try:

"First-party data strategy" (Exact Brand you want to track)
"Account-based marketing tactics"
"Revenue operations hiring"

Specificity is your friend here.

Bulk 3 Heading Patterns

Combine your core keywords with action verbs and status indicators:

With is: "CRM is broken", "marketing automation is overrated"
With are: "salespeople are struggling with", "companies are investing in"
With will: "AI will replace", "remote work will become"

This captures intention and sentiment, not just mentions.

Refresh Quarterly

LinkedIn slang and terminology evolve rapidly.

What was "growth hacking" now became "revenue acceleration" and this will becomes something else entirely.

Set a calendar reminder to review and refresh your keyword lists every 90 days. Your future self will thank you.

Common Pitfalls to Dodge

Even the best LinkedIn listeners make these mistakes. Don't be like them.

Tracking Too Many Unrelated Keywords

LinkedIn's algorithms notice unusual search patterns. Tracking dozens of unrelated terms can get your activity flagged as potential scraping or spam.

Stay focused on thematic clusters instead.

Not Using Labels

Without proper labeling, your data becomes a jumbled mess. Three months from now, you won't remember why you were tracking certain keywords.

Labels create institutional memory and make reporting infinitely easier.

Skipping Negative Filters (Exclude Keywords)

This is the #1 rookie mistake. Without negative filters, you'll drown in irrelevant posts.

If you're tracking "sales automation," add negative filters like "looking for recommendations" or "anyone suggest" to eliminate basic question posts.

Pro Tips for Advanced Users

Ready to take your LinkedIn listening to the next level? These advanced strategies separate casual users from power players.

Mirror Synonyms

For every primary keyword, add its common synonyms:

"AI" + "artificial intelligence" + "machine learning"
"SDR" + "sales development representative" + "business development rep"

This ensures you don't miss conversations due to terminology preferences.

Pair Hashtag Monitoring with Named Entities

Combine hashtag tracking (#salesautomation) with company and people names for competitive intelligence.

When someone uses your competitor's name alongside a relevant hashtag, that's valuable insight into market positioning.

Export CSVs for CRM Integration

OutXAI isn't just about finding conversations—it's about acting on them. Export your findings as CSV files and import directly into your CRM as leads or opportunities.

Tag them with the original keywords for segmentation and personalized outreach.

Comparison with Other Tools

Let’s put Outx.ai side by side with other keyword tracking tools:

Tool	LinkedIn Support	AI Features	Labeling	Pricing
OutXAI	Focused on LinkedIn	Best-in-class	Granular	Affordable
Hootsuite	Limited	Moderate	Basic	High
Brandwatch	Yes, but general	Strong	Advanced	Very high
Sprinklr	Yes	Strong	Enterprise	Very high

The difference is clear: general social listening tools treat LinkedIn as an afterthought. They're built primarily for Twitter/X and Instagram, with LinkedIn bolted on.

OutXAI was built from the ground up for LinkedIn's unique environment and rule set. No "wrong-notes" on LinkedIn's terms of service means your account stays safe while you gather intelligence.

Out of your way, we're not a competitor. We're your LinkedIn sidekick.

Action Steps

Ready to transform your LinkedIn strategy? Here's exactly what to do next:

Sign up for OutXAI's Free plan at outx.ai
Create a test watchlist with 3 keywords related to your most urgent business need
Label them appropriately and set your preferred fetch interval
Start interacting on the posts you find (this signals LinkedIn that you're genuinely engaged.