Zoho Social has built a reputation as one of the most budget-friendly ways to manage and monitor social media.
For LinkedIn, it helps founders, sales teams, and marketers keep tabs on brand presence, schedule content, and pull reports without having to invest in expensive enterprise tools.
Its real strength is affordability and integration within the Zoho suite.
But here’s the truth: not every business wants to live in Zoho’s ecosystem. Some need sharper focus, some crave deeper analytics, and others want tools designed with LinkedIn as the centerpiece.
That’s where Zoho Social alternatives come in.
Below are 10 strong alternatives you should consider, starting with the one that’s built for LinkedIn-first growth.
If you don’t have the time to read through each deep dive, here’s the short version.
Below is a quick-hit table that compares all the alternatives, showing pricing, who they’re best for, where they shine, and where they miss.
Use this as your shortcut guide when deciding which tool fits your needs.
Tool | Pricing & Trial | Best For | Where it Shines | Where it Falls Short |
---|---|---|---|---|
OutXAI | $39–$249/mo Free trial + freemium | Founders, sales teams, LinkedIn-first marketers | LinkedIn-only focus, job-change alerts, AI-driven engagement | Pricier than Zoho Social at higher tiers |
Sprout Social | $199–$399/mo Free trial only | Founders scaling multi-channel, sales teams, marketers | Consolidates multiple platforms, Smart Inbox, strong analytics | Generalist, not LinkedIn-specific |
Hootsuite | $99–$249/mo Free trial only | Founders needing integrations, sales & marketing teams | 200+ integrations, organic + paid reporting | Bulky interface, LinkedIn is secondary |
Agorapulse | $79–$199/mo Free trial + freemium | Agencies, small sales teams, marketers needing polished reports | Shared inbox, collaboration tools, client-ready reporting | Agency-first, solo founders may overpay |
Buffer | $5–$12/mo Free trial + freemium | Solopreneurs, early-stage founders, lightweight marketing | Simple scheduling, lowest cost, easy to learn | Weak monitoring, limited LinkedIn features |
Brand24 | $149–$999/mo Free trial only | SMBs, startups, founders needing alerts | Real-time brand + competitor alerts, broad monitoring (blogs, forums, news) | LinkedIn isn’t its core strength |
Mentionlytics | $49–$499/mo Free trial only | Founders watching reputation, sales teams, marketers needing insights | Reputation tracking, competitor monitoring, AI-driven insights | Leans more toward PR than LinkedIn growth |
Oktopost | $55–$560/mo Free trial only | B2B enterprises, regulated industries, marketing leaders | Compliance support, employee advocacy, attribution reporting | Complex, higher cost for advanced use |
Talkwalker | $1,200–$9,600/yr Demo only | Enterprises, multinational sales teams, crisis management | Multilingual sentiment analysis, image/logo detection, PR monitoring | Expensive, overkill for SMBs |
Meltwater | $15k–$20k/yr Demo only | PR-heavy companies, media-driven industries, marketers with PR focus | Media monitoring + journalist database, social + traditional PR blend | High cost, enterprise budgets only |
Awario | $49–$399/mo Free trial only | Early-stage founders, small sales teams, lean marketing | Affordable monitoring, competitor tracking, market research | Limited integrations, lighter than Brand24 |
Here’s the bottom line:
Use this table as your decision filter. Start with where your business is today, and choose the tool that best aligns with your growth stage.
OutXAI runs between $39–$249/month, with both free trial and freemium options. Unlike broad social media platforms, it’s laser-focused on LinkedIn:
It doesn’t spread thin across multiple platforms. OutXAI was built for one thing: LinkedIn. You get job-change alerts, lead intelligence, and AI-suggested comments that help you stay visible without forcing generic automation.
Founders and sales reps can set alerts for role changes. Imagine being notified the moment your target buyer becomes a decision-maker that’s a door-opener no cold email can replicate.
Zoho Social wins on base pricing, but OutXAI wins on depth. If LinkedIn is where your deals close, OutXAI’s ROI quickly outweighs the monthly fee.
If LinkedIn is your battlefield, this is the GOAT. It’s not just another “social tool” it’s a revenue engine designed for LinkedIn-first businesses.
Sprout Social costs $199–$399/month. It offers a free trial, but no freemium tier:
Sprout is a generalist tool. While it’s powerful, it’s not specialized for LinkedIn prospecting. You’ll pay for features you may never use if LinkedIn is your sole focus.
For founders, Sprout’s biggest strength is consolidation everything sits under one roof. You can monitor LinkedIn, Twitter, Instagram, and more from a unified dashboard. Sales teams benefit from its Smart Inbox, which pulls conversations into one place, making response time faster. Marketing teams love the analytics suite, which makes reporting easier when you’re juggling campaigns across channels. The opportunity here is scale Sprout becomes the tool that grows with you if your strategy expands beyond LinkedIn.
Hootsuite runs $99–$249/month. A free trial is available, but no freemium plan:
It’s powerful, but bulky. The interface can feel overwhelming, and LinkedIn is just another box ticked on a long list of features.
For founders, Hootsuite’s 200+ integrations mean you can plug your entire tech stack directly into your social strategy. Sales teams benefit from collaboration features, ensuring everyone works from the same data. For marketing, Hootsuite’s ability to combine organic and paid reporting in one dashboard helps optimize campaigns without switching platforms. If you want depth in integrations and breadth in coverage, Hootsuite delivers but if you want LinkedIn specialization, it might feel like too much tool for too little focus.
Agorapulse costs $79–$199/month. It comes with both free trial and freemium options:
It’s designed with agencies in mind. If you’re a solo founder, you’ll pay for features you might not need.
For founders, Agorapulse reduces inbox chaos everything is streamlined into one shared place. Sales teams benefit from easy collaboration, making lead assignments simpler. Marketing departments love its reporting because the insights are presentation-ready out of the box. This tool hits the sweet spot between affordability and capability, especially for small teams that need more organization but don’t want enterprise pricing.
Buffer ranges $5–$12/month. Both free trial and freemium options are available:
Buffer isn’t strong in monitoring. It shines for scheduling, but insights and LinkedIn-focused features are minimal.
For founders, Buffer is the simplest way to start without a steep learning curve. Sales teams may find it too basic, but it can complement heavier tools. For marketing, Buffer is a reliable way to plan posts without drowning in features. Think of it as the starter pack great for solo operators or teams testing the waters before upgrading to something with stronger monitoring capabilities.
Brand24 costs $149–$999/month. Free trial included, but no freemium plan:
It’s broad. LinkedIn isn’t its focus it tracks mentions across the entire web.
For founders, Brand24’s real-time alerts mean you’ll never miss when your brand or competitors get mentioned. For sales teams, the competitive intelligence helps position your product against rivals. Marketing teams benefit from wide coverage, pulling insights from blogs, forums, news sites, and beyond. If you want a monitoring tool that keeps you ahead of the conversation everywhere not just on LinkedIn this one makes sense.
Mentionlytics ranges from $49–$499/month. Free trial, no freemium:
It leans more toward reputation management than sales-driven features.
For founders, Mentionlytics is an early warning system, spotting issues before they escalate. For sales teams, it highlights competitor chatter and can uncover opportunities to position yourself smarter. For marketers, the AI-driven insights are useful for understanding how audiences talk about your space. It’s not laser-focused on LinkedIn, but if reputation monitoring is a priority, it adds serious value.
Oktopost costs $55–$560/month (Not official). Free trial available, no freemium
Complexity and higher pricing for advanced features.
For founders in regulated industries, Oktopost ensures compliance without slowing you down. Sales teams benefit from its employee advocacy features, which help amplify brand messages through individual voices. Marketers get attribution reporting that ties social directly to pipeline impact something most tools only hint at. If you’re a B2B company needing compliance plus deep reporting, Oktopost is worth a look.
Talkwalker costs $1,200–$9,600/year (Not offcial). No freemium, sales demo required.
It’s heavy and expensive. Overkill for SMBs or startups.
For founders, Talkwalker’s multilingual sentiment analysis makes it perfect for expanding globally. Sales teams can leverage its image recognition and logo detection to spot competitor moves. For marketers, Talkwalker is built for high-stakes environments, helping protect brand reputation during crises. If you’re running a global brand with PR risk, Talkwalker is one of the strongest shields available.
Meltwater costs $15,000–$20,000/year (Not offcial). No freemium, sales demo required.
The cost. It’s built for enterprises, not startups.
For founders, Meltwater ensures your brand presence is tracked across media outlets worldwide. For sales teams, its mix of social and media intelligence uncovers opportunities outside the usual channels. For marketers, the journalist database is a huge asset for PR-heavy strategies. If you’ve got the budget and a PR-driven growth model, Meltwater is unmatched but for smaller businesses, it’s out of reach.
Awario runs $49–$399/month. Free trial, no freemium:
Good at monitoring, weaker on integrations compared to bigger platforms.
For founders, Awario delivers an affordable way to monitor conversations across the web. Sales teams can track competitor mentions and industry chatter to spot opportunities faster. For marketers, it’s a cost-effective tool for audience research and campaign tracking. If you want a leaner Brand24 with startup-friendly pricing, Awario is a solid pick.
Zoho Social is fine. It’s cheap, easy, and gets the basics done. But LinkedIn isn’t “basic.” It’s where real deals happen. And that’s why OutXAI feels different.
This tool doesn’t try to be everywhere at once. It doesn’t pretend to manage every channel under the sun. It’s built for one thing: LinkedIn. And it’s scary good at it.
Think about it. Getting an alert the second a prospect changes jobs? That’s not a nice-to-have. That’s timing you can’t buy. That’s conversations starting when they actually matter.
Zoho Social will give you scheduling and reporting. OutXAI gives you an edge. A sharper one. The kind that helps founders spot opportunities before competitors do. The kind that makes sales teams faster and smarter.
And it’s not bloated. No unnecessary features. No dashboard clutter. Just LinkedIn-focused growth. Straight up.
If LinkedIn is where your business lives, you don’t need “good enough.” You need something that feels like it was built for this exact moment. OutXAI is that.
Zoho Social?
Great if you want the safe choice. But if you want the win?
OutXAI. Every time.
OutXAI is a LinkedIn-first monitoring and engagement platform built for founders, sales teams, and marketers. Unlike general social media tools, it focuses exclusively on LinkedIn to help you track prospects, monitor competitors, and engage with decision-makers at the right time.
Most tools spread themselves thin across multiple platforms. OutXAI goes all-in on LinkedIn. That means features like job-change alerts, AI-driven engagement suggestions, and lead intelligence you won’t find in generic scheduling software.
It’s designed for B2B founders, startup teams, and sales reps who close deals on LinkedIn. If your business depends on LinkedIn for networking, prospecting, and pipeline, OutXAI is purpose-built for you.
OutXAI isn’t just about posting or reporting. It gives you timing-based insights like when a prospect changes jobs or gets promoted signals that open the door to real conversations. It also helps you stay visible with AI-powered comment and engagement recommendations.
Yes. OutXAI provides a free trial so you can test-drive its LinkedIn monitoring and engagement features before committing to a plan.
Yes. OutXAI has a freemium tier that gives founders and small teams access to core features at no cost. You can upgrade later for advanced features like deeper monitoring, job-change alerts, and AI-driven insights.
OutXAI pricing starts at $39/month and scales up to $249/month, depending on your plan. The higher tiers unlock advanced features like team collaboration and more AI-driven insights.
At the base tier, Zoho Social is cheaper. But OutXAI delivers deeper LinkedIn-specific features that drive revenue like lead tracking and buyer-intent alerts. For businesses closing deals on LinkedIn, the ROI outweighs the higher price.
If your strategy revolves around LinkedIn, yes. OutXAI was built to replace generalist tools that only “include” LinkedIn as an afterthought. But if you need to manage multiple platforms (Twitter, Instagram, etc.), you may want to use OutXAI alongside a multi-channel tool.
Because LinkedIn is where serious B2B conversations happen. OutXAI doesn’t just schedule posts it gives you real-time intelligence, AI engagement, and prospecting tools that Zoho Social doesn’t offer. If LinkedIn is your main battlefield, OutXAI is the sharper weapon.