Top 10 Synthesio Alternatives for LinkedIn Monitoring

Synthesio is a social listening and audience insights platform.

It helps businesses monitor, analyze, and act on conversations happening across social media, blogs, forums, news sites, and other online platforms.

Finding the right social listening tool isn’t as simple as it looks. Every business has different priorities some care about:

• Pricing
• Ease of use
• Customization
• Niche needs

Sure, Synthesio is a powerful enterprise solution, no doubt about it. But it’s not always the best match for every team.

If you’re a startup, a growing business, or just someone who needs a LinkedIn-first approach, there are smarter, lighter, and often more affordable options out there.

That’s exactly where these alternatives come in each tailored for different use cases, budgets, and workflows.

Synthesio Alternatives for LinkedIn Monitoring:

• OutXAI
• Brand24
• Talkwalker
• Sprout Social
• Awario
• Hootsuite
• Agorapulse
• Muck Rack
• Zoho Social
• Buffer

TL;DR

Here is a quick review to evaluate each brand:

1. OutXAI

Product Summary

Most tools try to be everywhere. OutXAI does the opposite. It’s a LinkedIn-native intel machine built for people who actually sell, market, and build on LinkedIn. No bloated dashboards, no chasing noise on platforms you don’t care about. Just one thing done extremely well: tracking people, companies, and conversations that actually move revenue.

Pricing

• Pro Plan $49/month (or $39/month Yearly)
• Expert $149/month (or $119/month Yearly)
• Ultimate $249/month (or $199/month Yearly)
• ✅ Free trial, ✅ freemium. Because growth tools shouldn’t drain your runway.

Best For

• Founders chasing high-quality B2B leads
• Sales teams mining LinkedIn gold
• Marketers obsessed with positioning and reach

What makes it special

It doesn’t just monitor mentions.

It listens for intent. For context. For opportunity.

The game-changer

AI-powered comment suggestions. You see the signal. It gives you a smart reply. Speed + relevance. That’s unfair advantage.

Pricing advantage

Compared to Synthesio’s enterprise fees, this is startup-friendly. A lean stack with LinkedIn focus at less than 1/10th the cost.

Bottom line

If LinkedIn is your battlefield, OutXAI is your unfair weapon.

Opportunities

• Founders can track industry shifts and competitors in real time
• Sales teams can automate prospect intelligence directly from LinkedIn
• Marketers can identify trending conversations and slip in effortlessly

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2. Brand24

Product Summary

Think of Brand24 as the starter pack for social listening. Affordable, lightweight, and no PhD required to use it. It grabs mentions across the internet and spits out alerts you can actually understand.

Pricing

• Individual $199/month (or $149/month Yearly)
• Team $299/month (or $249/month yearly)
• Pro $399/month (or 299/month)
• Business $599/month (or $499/month)
• Enterprise $999/month

✅Free trial, ❌ Freemium

Best For

• Founders tracking their name everywhere
• Sales teams spotting prospect chatter
• Marketers running campaigns across channels

Where it falls short

Not as LinkedIn-specific as OutXAI.

Opportunities

• Founders: reputation defense in minutes
• Sales: leads surface from unexpected sources
• Marketing: real-time pulse on campaigns

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3. Talkwalker

Product Summary

This is the enterprise Ferrari of listening tools. Expensive? Yep. Worth it if you’re playing on the global stage? Absolutely. Talkwalker tracks everything social, news, TV, radio and layers in AI for predictive insights. It’s not scrappy, it’s industrial-grade.

Pricing and Offerings

• $1,200–$9,600/year
• Free trial available, no freemium

Best For

• Founders defending their brand
• Sales teams tracking competitor activity
• Marketers handling crisis comms

Where it falls short

Too broad for someone who just wants LinkedIn and leads.

Opportunities

• Founders: shield your brand before a PR storm hits
• Sales: spy competitor reputation and leverage it
• Marketing: manage crisis narratives in real time

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4. Sprout Social

Product Summary

Sprout isn’t just listening. It’s social media HQ. Manage publishing, engagement, analytics, and monitoring all under one roof. Built for teams who want less tool chaos and more integration.

Pricing

• Standard $199/month
• Professional $299/month
• Advanced $349/month (custom for enterprise)

✅Free trial, ❌Freemium

Best For

• Founders wanting reliable all-in-one
• Sales teams doing customer care
• Marketing teams needing reporting depth

Where it falls short

Pricey for mid-market companies.

Opportunities

• Founders: manage brand growth with unified dashboards
• Sales: streamline customer care on LinkedIn
• Marketing: deep analytics for campaigns

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5. Awario

Product Summary

Awario is the scrappy underdog. Affordable, flexible, and surprisingly deep for the price. It scans social platforms, blogs, and forums giving you a wide-angle lens without the enterprise headache.

Pricing

• Starter $49/month (or $29/month yearly)
• Pro $149/month ($89 yearly)
• Enterprise $399/month ($299 yearly)
• ✅Free trial, ❌Freemium

Best For

• Founders keeping tabs on personal branding
• Sales teams prospecting outside LinkedIn
• Marketers tracking competitive moves

Where it falls short

Not hyper-focused on LinkedIn like OutXAI. Broader, but less specialized.

Opportunities

• Founders: monitor your name + product reputation anywhere online
• Sales: catch discussions in niche forums before competitors do
• Marketing: find opportunities beyond the usual social media chatter

6. Hootsuite

Product Summary

The OG of social dashboards. Hootsuite is the Swiss Army knife publishing, monitoring, analytics, all in one place. It’s not specialized, but if you’re running multiple social lanes at once, it keeps you sane.

Pricing

• Standard $99/month
• Advanced $249/month
• Enterprise (custom)

✅Free trial, ❌ Freemium

Best For

• Founders juggling multiple social platforms solo
• Sales teams prospecting across channels
• Marketing teams wrangling content calendars at scale

Where it falls short

The UI feels a little less intuitive and its learning curve is very high.

Opportunities

• Founders: One screen, total visibility. No more bouncing between 5 tabs.
• Sales: Hunt for buying signals across every platform without whiplash.
• Marketing: Schedule, track, measure rinse, repeat, all inside one hub.

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7. Agorapulse

Product Summary

Agorapulse is customer engagement first, everything else second. Think collaboration, inbox zero, and reports clients actually understand. It’s an agency’s best friend, but founders and sales teams win here too.

Pricing

• Standard $99 ($79 yearly)
• Professional $149 ($119 yearly)
• Advanced $199 ($149 yearly)
• ✅Free trial, ✅Freemium

Best For

• Founders managing small-but-growing teams
• Sales teams balancing multiple accounts
• Marketing agencies juggling multiple clients

Where it falls short

Not as deep in analytics as enterprise-focused tools.

Opportunities

• Founders: streamline your team’s communication and social presence
• Sales: keep LinkedIn DMs and mentions organized
• Marketing: agencies can manage multiple clients without losing sanity

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8. Muck Rack

Product Summary

Forget chasing hashtags Muck Rack is PR ammo. It’s where you track journalists, monitor press mentions, and build media relationships. Not for everyone, but if your business thrives on visibility, this is your weapon.

Pricing

Pricing not listed

• ❌ free trial, ❌ Freemium

Best For

• Founders chasing press coverage
• Sales teams building credibility through media mentions
• Marketers handling PR-heavy campaigns

Where it falls short

Not budget-friendly. And not as LinkedIn-focused as leaner tools.

Opportunities

• Founders: leverage PR signals for investor attention
• Sales: tie credibility to media mentions during outreach
• Marketing: blend PR and social signals for powerful storytelling

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9. Zoho Social

Product Summary

Zoho Social is the budget-friendly workhorse. Simple, affordable, and perfectly tied into Zoho’s ecosystem. If you’re already in Zoho land, this plugs right into your CRM and workflows.

Pricing

• Standard $15/month ($10/month yearly)
• Professional $40/month ($30/month yearly)
• Premium $65/month (or $40/month)

✅Free trial, ✅Freemium

Best For

• Founders running lean startups
• Sales teams in SMBs
• Marketers who need an all-in-one tool on a budget

Where it falls short

Analytics and listening aren’t as deep as high-tier platforms.

Opportunities

• Founders: stay lean and efficient with all-in-one social + CRM
• Sales: manage multiple LinkedIn accounts affordably
• Marketing: automate the basics without spending enterprise money

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10. Buffer

Product Summary

Buffer is the minimalist’s tool. It started as scheduling, grew into listening + analytics, and never lost its clean, lightweight vibe. Perfect for solopreneurs, creators, and small businesses that don’t want bloat.

Pricing

• Essentials $6/month ($5 yearly)
• Team $12/month ($10 yearly)

✅Free trial, ✅Freemium

Best For

• Founders building personal brands
• Sales reps building visibility on LinkedIn
• Marketers focused on lightweight scheduling

Where it falls short

Not heavy on analytics. Not built for monitoring at scale.

Opportunities

• Founders: post consistently and build thought leadership
• Sales: schedule outreach posts and grow your LinkedIn voice
• Marketing: create a steady drumbeat of content without complexity

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Conclusion

Choosing the right Synthesio alternative for LinkedIn monitoring depends on where you are in your journey most founders, sales pros, and marketers don’t need “everywhere.” They need LinkedIn-first intelligence.

That’s where OutXAI wins. Instead of drowning you in data from platforms which you’ll never use, it delivers sharp, LinkedIn-native insights that actually move revenue.

Imagine knowing which competitors are making moves, which prospects are active right now, and which conversations your market is paying attention to all without leaving LinkedIn.

With a freemium plan, affordable pricing, and zero bloat, OutXAI is built for speed, clarity, and results. It’s not about vanity metrics; it’s about high-signal intel that gives you an edge.

So, while Synthesio and its peers are powerful, if your growth depends on LinkedIn, the smarter play is clear: start with OutXAI, and let the signal cut through the noise.