When you spend hours fine-tuning your LinkedIn profile, it’s easy to assume people are seeing it the way you want.
But here’s the truth: your profile looks different depending on who’s looking at it.
If you don’t know how others see you, you’re basically marketing yourself with blindfolds on.
Let’s fix that.
You don’t need hacks or 3rd-party tools. LinkedIn already gives you the functionality if you know where to look.
From there, you’ll see exactly what the world (non-connections + search engines) can see.
Here’s the kicker: there isn’t just one view. LinkedIn filters your profile based on the relationship someone has with you.
This is what someone browsing LinkedIn without logging in sees. It’s also what Google indexes.
Default: bare-bones. Headline, photo (if you allow it), and maybe your About snippet.
They’ll see more: full headline, About, some Experience sections. But not everything some toggles matter.
Connections see everything you’ve allowed: posts, followers, recommendations.
2nd-degree sees “more than public,” but less than your 1st-degree.
Recruiters with LinkedIn Recruiter licenses see extra fields you can’t preview exactly. But remember: your Open to Work settings let you choose who sees it (recruiters only vs all members).
Want to actually control what others see? Do this.
You’ll see toggles: photo, headline, About, Experience, Education, Skills, etc.
Turn on what adds credibility. Turn off what looks like filler.
Make it clean:
linkedin.com/in/yourname → ✅
linkedin.com/in/yourname3489021 → ❌
LinkedIn lets you generate an embed badge for your website, portfolio, or email signature. Looks sharp.
Decide whether strangers can see your posts, who you follow, or your engagement. For creators, leave it public. For job seekers, sometimes private is safer.
Yes, you can do all this from your phone.
The toggles are all there just hidden deeper. Same functionality, smaller screen.
The public preview isn’t enough. To see how LinkedIn members see you, you’ll need workarounds.
Chrome incognito + LinkedIn URL = the public view (no cookies). But remember, it won’t replicate a logged-in member.
Have them screenshot what they see. Compare to your public preview.
Run the same audit every time: top card, headline, About, Featured, Experience.
Don’t make a “dummy” account to test. LinkedIn will nuke it.
Sometimes you want to see others’ profiles without leaving footprints.
Private Mode hides your name and headline when you view someone else’s profile.
Settings → Visibility → Profile viewing options → Private Mode.
Now you can view a colleague’s profile without showing up in their “Who viewed me” list.
Don’t just glance. Audit with intention.
Your top card is prime real estate. Does it look clean? Does your photo match your industry?
The first 80 characters of your headline and the first 2–3 lines of your About are what matter. Do they hook attention?
Do your links and case studies load properly? Are thumbnails attractive or broken?
Are they in the right order? Are dates aligned?
These are credibility signals. Weak or missing? Fix them.
Once you’ve previewed, now optimize.
Headline: Role + Outcomes + Keywords.
Example: Helping SaaS founders scale to $5M ARR | Fractional CMO | Demand Gen Expert
About Section: Hook → Proof → Call to Action.
Don’t ramble. Make it scannable.
Don’t link random stuff. Link things that drive DMs.
Every edit may default back to “public.” Double-check toggles.
This setting can send people to your competitors. Consider disabling.
Record your name pronunciation. Add phonetic spelling. It’s inclusive and professional.
Half the value of LinkedIn is knowing who’s lurking.
Free: limited viewer history. Premium: see 90 days of data.
In Settings → Visibility. Decide if you want to be discoverable or private.
“Hey, noticed you stopped by my profile. Anything in particular catch your eye?” → Too aggressive.
Instead: engage with their content, then connect naturally.
Your LinkedIn profile isn’t static. It’s a living sales page for your career.
If you don’t preview it like your audience does, you’re leaving opportunity on the table.
So run the checks. Toggle the settings. Optimize for visibility.
Because the difference between a stale profile and a profile that wins opportunities?
It’s not effort. It’s awareness.
👉 Your move: Open LinkedIn right now. Preview your profile as someone else.
Then ask: If I were a recruiter or a potential client, would I reach out?
LinkedIn loves UI experiments. If it’s missing, check under Me → Settings & Privacy → Visibility.
Because of caching. Wait it out or request re-indexing in Google Search Console.
Nope.
Yes, but you’ll have to toggle back and forth.
Quarterly at minimum. Monthly if you’re job hunting or building a personal brand.
Public = strangers. Connections = richer details. Simple as that.
Settings → Visibility → Edit your public profile → toggle photo visibility.
Here’s a repeatable system.
Otherwise, you’ll see cached data.
Check both. Many people only check desktop, but 60%+ of LinkedIn is mobile.
Fix broken links, update outdated job titles, refresh photos.