Clearbit was acquired by HubSpot in December 2023 and rebranded as Breeze Intelligence. It now operates as a credit-based add-on inside HubSpot, with costs that start at $30 per month and can reach $9,000 per month for enterprise ABM usage. If you are evaluating Clearbit alternatives or trying to reduce your Breeze Intelligence bill, here are seven tools worth considering.
Seven Clearbit alternatives, prices in USD. Note: Clearbit now operates as Breeze Intelligence inside HubSpot, which changes the comparison significantly for non-HubSpot teams.
| Tool | Pricing | Best for | Free tier |
|---|---|---|---|
| Clearbit (Breeze Intelligence) | From ~$30/mo (25 credits); scales to $9k+/mo | HubSpot-native data enrichment and visitor identification | Yes (limited) |
| OutX (recommended) | Free; from $99/mo | LinkedIn-native intent data, not a contact database | Yes |
| Apollo.io | Free; from $59/user/mo | Enrichment plus contact database and sequencing | Yes |
| ZoomInfo | Custom (~$15k-$40k/yr) | Enterprise-grade enrichment with deepest contact and org data | No |
| Clay | Free; from $149/mo | Waterfall enrichment across 12+ providers for RevOps teams | Yes |
| UpLead | From $99/mo (170 credits) | Real-time email verification with transparent pricing | No |
| Leadfeeder | Free (limited); from ~$99/mo | Company-level website visitor identification | Yes |
| 6sense | Custom (enterprise) | Enterprise ABM with visitor ID plus intent and orchestration | Yes (limited) |
Clearbit was useful as a standalone product. The HubSpot acquisition changed the calculus:
Category: LinkedIn social listening + personal branding Pricing: Free; paid from $99/mo Best for: LinkedIn-native intent data, not a contact database
Clearbit enriches CRM records with firmographic and technographic data on who a company is. OutX shows you when someone from that company publicly posts a buying signal on LinkedIn.
The enrichment layer and the intent layer are complementary. Clearbit tells you the company size, tech stack, and industry. OutX tells you when someone at that company posts "we are evaluating new tools" or "frustrated with our current solution" on LinkedIn. Acting on a live signal beats acting on enriched-but-cold data.
For B2B teams, the practical motion is: enrich your CRM with Clearbit or an alternative, then use OutX to know when to actually reach out. The timing is the thing that turns enrichment data into pipeline.
Try OutX free for 7 days (no credit card).
Category: Sales Intelligence / Enrichment Pricing: Free tier; paid from $59/user/month Best for: GTM teams wanting enrichment plus prospecting and outbound in one platform
Apollo is the most common Clearbit alternative for teams that were using Clearbit primarily to enrich outbound prospecting data. Apollo has a 275M+ contact database, similar enrichment fields (firmographic, technographic, funding data), and includes email sequencing. The Chrome extension works with LinkedIn for real-time contact lookup.
The key difference from Clearbit: Apollo is a prospecting and outreach platform, not purely an enrichment API. If you were using Clearbit's API to enrich records flowing into a separate outreach tool, Apollo bundles those two workflows. The HubSpot integration is available but not required.
Category: Sales Intelligence Pricing: Custom, ~$15k-$40k/year Best for: Enterprise teams needing the richest available contact and company data with org chart depth
ZoomInfo beats Clearbit on contact-level data depth: org charts, direct dials, intent signals, and technographics are all more comprehensive. If the Clearbit use case was company enrichment and you need contact-level data quality for outbound, ZoomInfo is the step up.
The cost is the constraint: $15k-$40k/year requires budget justification. And ZoomInfo also has aggressive contract practices. But for enterprise teams where contact data quality directly affects pipeline, ZoomInfo is the right answer.
Category: Data Enrichment / GTM Automation Pricing: Free tier; paid from $149/month Best for: RevOps teams building waterfall enrichment workflows from multiple data sources
Clay is the most interesting Clearbit alternative for technically-oriented teams. Rather than being a single enrichment provider, Clay orchestrates enrichment across 12+ providers simultaneously, including Clearbit as one of its sources. The waterfall logic means you only pay when a lookup succeeds, and coverage is better than any single provider.
The learning curve is steeper than a simple integration. Clay is the right choice for RevOps engineers building automated enrichment pipelines. It is not the right choice for a sales rep who wants to enrich contacts with a click.
Category: B2B Contact Data Pricing: Essentials from $99/month (170 credits); Plus from $199/month; 7-day free trial Best for: Sales teams that prioritize real-time email verification and transparent credit-based pricing
UpLead's real-time email verification addresses the staleness problem in enrichment tools. Rather than checking a static record, UpLead verifies the email is valid at export time. The pricing is transparent on the website, and the 7-day free trial lets you test data quality before committing.
UpLead is not a like-for-like Clearbit replacement for the company-level enrichment use case (firmographic, technographic depth). It is stronger for contact-level data verification.
Category: Website Visitor Identification Pricing: Free (limited); Paid from ~$99/month Best for: Marketing teams that primarily want to identify companies visiting their website
Leadfeeder specializes in exactly the Clearbit Reveal use case: identifying which companies are visiting your website using reverse-IP lookup, then pushing those companies to your CRM as leads. It does this at lower cost than using Breeze Intelligence credits for visitor identification at scale.
Not a full enrichment replacement. Focused specifically on the visitor identification workflow.
Category: ABM / Intent Data Pricing: Custom, enterprise ($80k+/year for most teams) Best for: Enterprise ABM teams wanting visitor identification plus intent and account orchestration
If Clearbit Reveal (website visitor identification) is your primary use case and you want to take it significantly further, 6sense extends visitor ID with buying stage predictions, anonymous account deanonymization, and full ABM orchestration. The price is dramatically higher, but for enterprise teams running full ABM programs, it replaces multiple point solutions including Clearbit.
The HubSpot acquisition effectively made Clearbit non-neutral. If your stack is not HubSpot-first, evaluating Apollo or Clay before renewing Breeze Intelligence is a straightforward decision.