Adding & Connecting LinkedIn to WordPress

Your trust lives on LinkedIn posts, comments, network.

Your Word press site? Just a static brochure.

That’s the gap. Business sites sell features but ignore the founder’s brand. No proof you’re real. No proof you’re active.

Bridge it. Plugins, embeds, automation. Done right, your WordPress becomes a credibility engine that converts.

Best Ways to Add LinkedIn to WordPress

WordPress doesn’t speak LinkedIn out of the box. The good news? You don’t need to code anything yourself.

Here are the main ways to integrate LinkedIn into your site:

• Install plugins
• Add follow/share buttons
• Embed your feed
• Feature individual posts
• Use aggregators or APIs for company pages

Let’s break each one down.

Install LinkedIn Plugins for Easy Integration

Search “LinkedIn” in your WordPress plugin library and you’ll see a few solid options:

• WP LinkedIn Auto Publish – Share your WordPress posts directly to LinkedIn.

• WP LinkedIn – Add profile widgets and company details.

• Smash Balloon Social Post Feed – Great for visual display of social content.

  

Steps:

1. Go to your WordPress/sites dashboard.
2. Search and install your chosen plugin.
3. Activate and authenticate with LinkedIn.
4. Done.
5. WordPress doesn’t speak LinkedIn out of the box. You need to bridge that gap. Good news: there are tools for that.

Add LinkedIn Follow and Share Buttons

If you want to grow your audience, add buttons:

• Follow Button: Use LinkedIn’s official Follow Company Plugin. Generate the code for your company, then paste it into a widget or HTML block.
• Share Button: Use plugins like AddToAny or Sassy Social Share. Add share buttons before or after posts, and A/B test placement to maximize clicks.

Embed Individual LinkedIn Posts

LinkedIn offers an official way to embed single posts:

1. Go to the post on LinkedIn.
2. Click the three dots.
3. Select Embed this post.
4. Copy the code.
5. Paste it into a WordPress Custom HTML block.

It’s simple and works great for featuring standout content like testimonials or thought leadership.

Add a LinkedIn follow button to WordPress

This is about growing your audience. More followers = more reach.

LinkedIn has an official Follow Company Plugin. Choose your company, generate the code, drop it into a widget or HTML block. That’s it.

Add a LinkedIn share button to WordPress

Sharing is how your content escapes the echo chamber.

Use a plugin like AddToAny or Sassy Social Share. Pick the networks you want. Drop the share buttons before or after posts. Bonus points if you A/B test placement.

Using an aggregator to embed LinkedIn company feed

Tools like Tagembed, EmbedSocial let you:

• Connect your LinkedIn Company Page
• Customize the layout (grid, carousel, etc.)
• Auto-update your feed
• Drop a shortcode or HTML snippet into your site

Great for keeping your homepage or sidebar fresh.

Benefits of using an aggregator to embed LinkedIn feed on website

Let’s keep it real: native LinkedIn options are limited. Aggregators unlock more.

Why use them?

• Automation: One-time setup, auto-updates.
• Design control: Match your site’s look.
• Performance: Lightweight, optimized scripts.
• Engagement: Users stay on your site while viewing social proof.
• Credibility: Consistent LinkedIn activity builds trust.

It’s low-effort, high-return.

Common mistakes when integrating LinkedIn

Let’s save you some pain:

1. Too many widgets – Slows your site down. Pick your spots.
2. No tracking – Add UTM parameters or event tracking to see what’s working.
3. Stale feeds – If your LinkedIn is inactive, don’t show it.
4. Bad mobile styling – Always preview embeds on mobile.
5. No call-to-action – Always link to your profile or include a follow button nearby.

Best practices for LinkedIn and WordPress

Here’s how to play it smart:

• Post regularly on LinkedIn – An empty feed kills credibility.
• Embed content that converts – Lead magnets, testimonials, authority-building posts.
• Use visuals – LinkedIn carousels and images pop more on WordPress too.
• Track everything – Use analytics to see what actually drives clicks.
• Think like a visitor – What adds trust? What adds value?

LinkedIn is your credibility engine. WordPress is your home base. Connect the two, and you create a seamless path from social proof to conversion.

That’s how you stop playing small and start building a real presence.

Let’s go.

Wrapping It Up: Why This Matters

WordPress site is your digital HQ. LinkedIn is your public resume, content engine, and trust signal. When you connect the two, you're not just adding buttons and widgets you’re creating a conversion ecosystem.

Think about it: visitors come to your site. They see real, active LinkedIn posts. They notice you're not just another static brand you’re plugged in. You're active. You're building. That builds trust.

Whether you’re embedding a single post, automating your company feed, or giving job seekers a one-click apply option, this isn’t about bells and whistles.

It’s about positioning. It’s about creating a frictionless path from interest to trust to action.

You don’t need to over-engineer it. A well-placed share button, a live feed showing consistent thought leadership, and a follow button on your About page can make all the difference.

Frequently Asked Questions

Do I need a LinkedIn Company Page to embed a feed?

Yes, if you want to embed a full feed using an aggregator. Personal profiles can only embed posts individually unless you use custom workarounds.

Can I schedule LinkedIn posts directly from WordPress?

Not natively. But with plugins like WP LinkedIn Auto Publish or services like Buffer and Zapier, you can auto-publish blog content to LinkedIn when it goes live.

Is LinkedIn embed mobile-friendly?

It depends on the plugin or method used. Most modern aggregators and responsive themes handle mobile well, but always test across devices.

What’s the difference between embedding and linking?

Embedding shows live content (like posts or feeds) on your site. Linking simply redirects users to your LinkedIn profile or post. Embeds keep users on your site longer.

Do I need to be a developer to do this?

No. Most integrations can be done with copy-paste embeds or user-friendly plugins. Advanced API integrations may require dev help.

Can I moderate what shows in my embedded feed?

Yes with aggregator tools like Tagembed or EmbedSocial, you can filter, hide, or manually approve posts before they go live on your site.

Will embedded LinkedIn content update automatically?

If you use aggregators or API connections, yes. Manual embeds (individual posts) will not update unless you replace them.

Can I style my embedded LinkedIn feed to match my brand?

Yes. Aggregator tools offer styling options like colors, fonts, and layout types to align with your site’s look and feel.

What happens if a LinkedIn post gets deleted?

If you embedded it individually, it will break or show as unavailable. Aggregators usually remove or hide deleted posts automatically.

Are there privacy or compliance issues with embedding LinkedIn content?

Not typically, but always check LinkedIn’s developer terms and ensure your use of personal data (if any) complies with GDPR or other applicable laws.